The Branders publications illustrate topics,
strategies, ideas and trends relevant to
branding.
Brand and Reputation
 | Reputation is the holy grail of corporate comm- unications as it promises the potential for measurability. Frequently overlooked it is, however, the brand itself that steers corporate image. Consequently, only a common brand and reputation management can provide the appropriate instrumentation for managing corporate communications. To create continuous communications concepts many companies put their faith in reputation metrics. The result, an apparently differentiated | image of how a company’s reputation is perceived, purports to provide potential core issues for steering future communications activities. This is the frequently heard line of argument of reputation experts. How valid is it? Read publication (PDF, 324kb) |
Customer loyalty
Brands und Social Media
Internal Branding
Employer Branding
Real Estate Branding
